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Customised business writing workshops


delivered to teams at your workplace to increase productivity, protect reputation, and improve engagement

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Customised business writing workshops


delivered to teams at your workplace to increase productivity, protect reputation, and improve engagement

THE IMPORTANCE OF ELOQUENCE

Writing is a fundamental workplace skill — 80 per cent of people in service organisations have intensive writing responsibilities. However, eloquent writing is not taught at universities. Graduates enter the workforce with a significant gap in their knowledge and, without effective training and mentoring, this weakness persists throughout their careers. Managers have a crucial role in developing the skills of people in their teams, but in many cases these role models have not been trained in the vital skills of effective writing.

ELOQUENCE INVOLVES

  • distilling your thoughts and ideas into words that are logical, concise, correct and persuasive,
  • writing articulate sentences that are unambiguous and can be read and responded to quickly, and
  • delivering a powerful message that achieves outcomes.

ELOQUENCE WORKSHOPS

are grounded in evidence-based research that demonstrate the way that clear communication and effective writing:

  • Increases business productivity and performance,
  • Protects reputation and brand, and
  • Improves employee engagement.

Storytelling for leaders

Eloquence is also accredited to deliver Anecdote International’s Storytelling for Leaders program. 

These workshops are designed to give business leaders practical tools to use authentic verbal storytelling to:

  • Influence, 
  • Build rapport,
  • Improve engagement, 
  • Make ideas stick,
  • Overcome entrenched views,
  • Explain change and strategy, and
  • Inspire people to take action.

Stories are not only enjoyable to listen to, people remember and share them. We all use stories innately in our personal lives and Storytelling for Leaders offers practical steps for harnessing the power of stories to achieve clear business outcomes.

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Workshops


business writing | verbal storytelling

Workshops


business writing | verbal storytelling

The Eloquence Workshops teach professional business writing through a combination of audience-specific lessons, memorable anecdotes, hands-on writing activities, and templates and checklists for future reference. The programs are designed to instil confidence and self-efficacy, to promote continued learning, and to offer a blueprint for managers to share and develop this knowledge.


Eloquence Workshop

One Day

The Eloquence Workshop is the flagship program at Eloquence delivered in two parts during a full-day program. Part One introduces key skills for clear communication and effective writing through a combination of research-based theory, memorable anecdotes and hands-on techniques. Part Two is designed specifically for the audience, focusing on the types of written work most commonly produced by participants, and building confidence through targeted lessons and writing activities.

Audience:
This program is relevant for people at all levels of an organisation including graduates, middle management and senior executives. The workshop material is tailored to the participants’ knowledge base and skill level, created in consultation with team leaders or an organisation’s learning and development or human resources departments.


Eloquence Masterclass

Three hours

The Eloquence Masterclass is a follow-up program to the Eloquence Workshop that extends and deepens writing skills and confidence, and builds self-efficacy. Participants submit written work before the session, and these are sensitively edited in the group setting to draw out writing themes, ideas and lessons that are applicable to all participants. In this interactive learning environment participants contribute to the editing process, and the discussions reference lessons and activities from the first Eloquence Workshop. Detailed written feedback is also given to each participant privately.

Audience:
This program is relevant for people in roles that have a strong writing component, or for those who produce important written work for clients, investors or executive teams. It is also a powerful program for managers in staff mentoring roles, as the session offers a blueprint for giving effective and considered feedback to promote and develop effective business writing.


Eloquence Foundations

Three hours

Eloquence Foundations offers participants lessons and activities to build the important foundational skills of effective professional business writing. The workshop — Part One of the two-part Eloquence Workshop — includes a detailed overview of how to plan, write and review written work to enrich business communications. 

Audience:
This half-day program is suitable for participants who want to learn the foundational skills of effective business writing, but are not able to commit to the full-day Eloquence Workshop. It can be delivered as a professional development session during a conference or work retreat.


Storytelling for Leaders

Half day
One day
Two day

Storytelling for Leaders can be delivered in a half-day, one day or two day format, and can be tailored to the priorities of the business. All workshops include a six-month Deliberate Practise Program, which involves weekly online lessons that emphasise how to apply verbal storytelling skills in the workplace.

Audience:
This program is relevant for business and team leaders, for people in client facing roles, and for anyone who speaks or presents in a public forum. It is also an excellent program for women leaders with its emphasis on building skills and confidence in verbal communication.


Eloquence Consultation and Coaching

In addition to delivering the Eloquence Workshops, Dr Anneli Knight is available for writing consultation and coaching. She specialises in distilling an individual’s thoughts, ideas and visions into words that capture their unique voice and style. She also works with business leaders to produce or edit substantial reports, books and education and training materials, and as a one-on-one writing coach.

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About Us


About Us


Dr Anneli Knight

Dr Anneli Knight

Founder and head facilitator

Dr Anneli Knight is a strategic writing consultant, author and journalist. She brings two decades of writing experience to Eloquence, spanning journalistic, legal, academic, entrepreneurial, corporate, online, fiction and long-form non-fiction writing forms. She has also taught writing and developed writing programs for university, corporate and industry clients.

Anneli draws upon a breadth of experience in creating and delivering the Eloquence workshops. She has worked as an intellectual property lawyer at global firm Ashurst, in various roles at stockbroking firm Goldman Sachs JBWere, as a staff reporter at Sydney Morning Herald, and at tech start-up RedBubble from the beta phase through to its successful launch. She has authored popular blogs for Fairfax Media, including personal finance blog Well Heeled and travel blog Red Letters, and has written website content for social ventures, start-ups and corporate clients.

Anneli has taught journalism and writing at the University of Technology, Sydney, the Northern Rivers Writers’ Centre and the Byron Writers Festival, and has created curriculum for the Melbourne Polytechnic Bachelor of Creative Writing program. She has delivered tailored media training programs to industry groups and small business clients and been invited to speak at events including the Walkley Foundation annual conference and a private luncheon at TEDxSydney.

Creating and delivering the Eloquence workshops is a natural extension of Anneli’s long-standing commitment to education. She holds a Bachelor of Laws (Honours), Bachelor of Commerce (finance major), Master of Arts (Journalism) and a Doctor of Philosophy (Creative Writing).

Writing is not only Anneli’s profession, but also a passion. She is a board member of Byron Writers Festival and also chairs author panels during the event, she co-authored the book Flirting with Finance (Fairfax Books), contributed to the travel collection Holiday Goddess Handbag Guide (Harper Collins), edited speakers' talks for TEDxByronBay, and is an avid reader of fiction and books on the art and science of writing. 

Anneli created the Eloquence workshops to combine her expertise in writing and teaching, to inspire an appreciation and awareness of eloquent writing among individual participants, and to enable companies to improve their business outcomes by instilling a workplace culture of powerful, persuasive, articulate writing.


Dr Matthew Thompson

Facilitator

Dr Matthew Thompson is an accomplished journalist, author, editor and university lecturer with international experience.

Matthew’s books of nonfiction include the bestselling My Colombian Death and its acclaimed sequel, Running with the Blood God, as well as Mayhem, a new work of true crime. A former Sydney Morning Herald journalist, Matthew writes for the BBC, the Australian, the Sydney Review of Books and other outlets, and has written and produced radio documentaries for ABC Radio National.

Matthew has edited nonfiction manuscripts for Pan Macmillan, helping budding authors to make their storytelling clear and compelling, and has worked as an editor at academic publisher The Conversation, commissioning and editing stories, and running associated media training to help academics write succinctly and effectively.

The winner of a University Medal and Dean’s for an undergraduate degree majoring in English and writing, Matthew is also a Doctor of Creative Arts (specialising in journalism). He has taught professional writing at graduate and undergraduate level, working at institutions including the University of NSW, the University of Newcastle, Western Sydney University, the University of Wollongong, and the University of the South Pacific in Suva, Fiji. He is a Conjoint Fellow with Newcastle University's Centre for the History of Violence.

Matthew has delivered writing workshops for the Hunter Writers Centre and the New England Writers Centre, and taken part in numerous panels, seminars and festivals, including appearing onstage at the Sydney Writers Festival.

In addition to writing and teaching, Matthew is a retained firefighter and rescue operator with Fire & Rescue NSW.


Katrina Lehman

Facilitator

Katrina Lehman is a senior editor for Penguin Random House Australia and a lecturer at RMIT (Associate Degree of Professional Writing & Editing). She also teaches Writing Fiction short courses, and runs her own freelance business. She has more than 20 years’ experience working as an editor, journalist, reviewer and copywriter in both print and online. Her experience includes adult’s fiction and non-fiction, children’s fiction, lifestyle magazines, legal, academic, and business and corporate editing and writing. 

Katrina has a Bachelor of Arts (Melbourne University), a Diploma in Professional Writing and Editing (RMIT), a TAFE Certificate IV, and a Stenography & Court Editing Certificate. She has worked as an in-house editor for Hodder & Stoughton (UK), Smith Bernal International (the world’s largest court reporting company), Lonely Planet (the world’s largest independent guidebook publisher), Lothian Books and Penguin Books. Katrina is also a judge for the Somerset College Literature Festival Awards and the CYA Awards (Children’s & Young Adults Writers and Illustrators Conference). 

In 2008 Katrina was one of 10 Australian editors awarded a place in the annual Residential Editorial Program (REP) at Varuna Writers House in Katoomba, NSW. This intensive editorial program is funded by the Australian Publisher’s Association (APA), the Literature Board of the Australia Council and major publishing houses. 

Katrina’s clients include: Saatchi & Saatchi, Fisher Price, ACP Magazines (Bauer Media Group), NAB, OPSM, GoAuto Media, Penguin Random House, Lonely Planet, Lothian Books, Hodder & Stoughton (UK), Hardie Grant, MOZI, Council of Adult Education, Murdoch Books, Australian Bookseller & Publisher, Smith Bernal International, Third Millennium Publishing, Geelong Grammar School, Firbank Grammar School, Palmer Higgs and Transit Lounge.     

Katrina brings her writing and editing expertise and her passion for teaching to Eloquence, offering companies the opportunity to help their staff learn how to write concise, powerful business communications. Each workshop is tailored to the individual, pitched at an appropriate level that will develop the existing knowledge and skills of staff, and provide writing and editing tips and techniques that will help them connect with their target audience.

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Clients


Clients


Not only did my team member return inspired, she learned foundational skills on a range of writing styles and techniques that will support her to advance her career in corporate affairs. As a teacher, Anneli was not only an expert, but a person who inspired confidence and brought out an individual’s best.
— Zed Ivankovic, Corporate Communications Manager, Amcor

Anneli’s clear thinking and idea generation means she is more than a brilliant writer but also a trusted advisor for our team. She generously shares her knowledge, approach and networks to strengthen our capability and program.
— Clare Desira, Senior Consultant, Corporate Affairs, National Australia Bank

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Anneli’s work is distinguished by its thorough research, breadth of knowledge and quality of writing. She is full of ideas and initiative, quick to respond and deliver, takes direction and is a clear communicator. She is a delight to work with.
— Michael Visontay, Editor of Sydney Alumni Magazine and Australian Author, former Assistant Editor of Sydney Morning Herald

Anneli is dedicated, committed and passionate about her work - she will put in the hours and do whatever it takes to deliver a first class result first time, on time and within budget. She is very personable and engaging and works well across a broad spectrum of people at all levels within the organisation.
— Chris Gabriel, Chair at Alive Mobile and Senior Advisor to the Macquarie Group

Anneli is thorough, professional and diligent. She is a clear communicator, listens carefully to the brief with quiet confidence, and delivers with precision to an exacting standard.
— Chris Hanley, Chair of the Byron Bay Writers Festival and Principal at Byron Bay First National

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The most powerful application of Anneli’s work was to enable my team to distil complex business concepts and visions in a way that is easily articulated in the right tone of voice to our customers, suppliers, employees and other key stakeholder groups.
— Liza Boston, co-founder and CEO of Soundhalo

Anneli has natural leadership qualities, outstanding production skills, an eye for detail and the initiative and professionalism to work under pressure and deliver outstanding results.
— Andy Sibley, Director of TEDxByronBay

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Contact


Contact


Please contact Anneli to schedule a workshop, arrange a meeting or ask any questions about the Eloquence services.


Dr Anneli Knight

Email: anneli@eloquence.com.au
Linkedin: au.linkedin.com/in/anneliknight

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